Summary
About Greenly
Greenly helps its clients achieve net-zero carbon emissions by providing a customized solution that allows companies to monitor their carbon footprint and take impactful measures to reduce it.
Problem
Greenly found that there was a missed opportunity by not prioritizing accounts with momentum using scoring and signal strategies for prospecting efforts.
Solution
With LoneScale, Greenly was able to combine job posting intent with its scoring metrics. Through job postings, they understand if their target accounts are hiring key executives, their specific pain points and current priorities, and the tools they use that integrate well with Greenly.
Results
LoneScale's job posting intent has created a 7-figure pipeline for Greenly.
"Having warmest accounts in our daily tools with former champions, new hires and most promising leads accelerate our outbound efforts and focus our GTM on the best opportunities”
🍃 Greenly helps their clients reach net-zero carbon emissions by providing a personalized solution enabling businesses to monitor their carbon footprint and make impactful changes to reduce it.
👥 51-200
💡 Website: https://greenly.earth
🤝🏼 Notable Clients: TripAdvisor, HelloFresh, Contentsquare, L’Oréal
Challenge:
There's a missed opportunity in not prioritizing accounts with momentum using scoring and signal-based outbound strategies. Without a robust GTM motion and effective prioritization, reps might find it challenging to focus on high-potential accounts, leading to potential missed conversions and inefficient resource usage. Implementing signal-based GTM and retargeting efforts could enhance engagement and ROI, ensuring a smoother and more effective sales process.
For Theo, it became clear they needed a tool like LoneScale as,
- Signal-based outbound into Hubspot to prioritize accounts
- Retargeting ads to past champions who change jobs and New Hires landing on Tier 1 account
(Greenly with LoneScale) Solution:
With LoneScale, we are able to combine Job Posting intent with our scoring metrics. With Job Postings we understand whether our target accounts are hiring Key Execs, their specific pain points they are having now and prioritizing, and the tool stack they use that would integrate well with Greenly. The, LoneScale is able to integrate with our scoring metrics depending on the information found, to make sure we are prioritizing the right accounts. This means, more meetings booked and shorter sale cycles.
Unexpected Benefit:
We continue to uncover companies we want to target. LoneScale has alerted us of many different accounts that we didn’t already know and weren’t in our CRM. When LoneScale finds a job posting, it makes sure the company is within our ICP and then is able to enrich the accounts and contacts. Our team is fully empowered to reach out to these newly discovered accounts with a full understanding of what their pain points are, what their current prioritizes are and recent activity on the account.
Business Impact
LoneScale’s Job Posting intents have created a 7-figure pipeline for us.
